As with other digital formats, real, machine-readable text is the most reliable way to convey your message to the most users. Images of text, simulated text, and media must be accompanied by a standard text equivalent.

• Avoid alternate font creators
• Define any acronyms on first use
• Use PascalCase for #Hashtags and @Mentions
• Use emojis sparingly, and at the end of your post

As with other digital formats, images embedded in social media can present barriers to access for a variety of visitors. Images in social media must be accompanied by descriptive alternative text.

• Provide descriptive ALT text for all images
• For images that provide timely or critical information (such as event flyers), provide complete information in your primary post
• Describe complex images (infographics) in your post or link to an accessible version

• Make sure your color palette allows for sufficient color contrast and differentiation
• Use a color contrast checker to determine whether two colors have sufficient contrast
• Do not use color as the only means of describing or identifying an object

Captions make for a better online media experience for users in a variety of situations.

• Add captions or transcripts with embedded digital media
• Link to captioned digital media in YouTube, Vimeo, Panopto, or similar services

• Different social media channels are designed for different purposes. Be aware of platform limitations and leverage the respective strengths of different channels.
• Include as much information as possible in your social media posts
• Provide links to a website or similar channel with complete, accessible information
• Provide email and contact information prominently in all of your social channels