Iowa football player Duke Slater in a three-point stance, circa 1920

In this example, the image is straightforward and requires only a brief description. This description is a good example of clear and basic ALT text. Consider the components: 

  • Black and white photo
  • Iowa football player Frederick Wayman "Duke" Slater
  • Three-point stance
  • Circa 1920

ALT: "Black and white photo of Iowa football player Frederick Wayman ‘Duke’ Slater in a three-point stance, circa 1920."

ALT Text I: Simple image, clear description

ALT Text II: Images of text

ALT Text III: Essential information

ALT Text IV: Multiple means of representation

ALT Text V: Extended descriptions for complex images

ALT Text VI: Decorative images